Anna Migeon
Signal Communications
San Antonio, TX 78230
ph: (210) 896-6141
anna
Newsletters : Turn a nightmare into a dream
Newsletters are like email: you love them and you hate them. They are key to keeping your audience informed and connected. But newsletters are very difficult to do well and on a regular basis. Are they read? Does your audience care about the content?
In our experience, here is what it takes to develop a succesful newsletter program:
- a strategy to meet readers' various interests
- a commitment to publish on schedule
- an organized and passionate person who can gather relevant stories and facts
- a writer who can take the time to stop everything for several days and commit to producing a newsletter
- a person who can lay out and illustrate the newsletter to make the reading enticing and the important data stand out.
- a way to measure readership using today's most effective online marketing techniques.
Read our samples below:
Unconditional Supply of Hope
Replaces Pain, Anger at SMHCVanessa Torres describes herself at 14 when she first came to SMHC as “physically displaying my heartache.”
By age 16, Vanessa had been admitted three times to the acute residential program. Her history included depression, sexual abuse by a relative, drug abuse, extreme anger, cutting herself, and threats of violence and suicide.
“Life was very dark, really sad. It was like I was not living,” said Vanessa, now 18, healthy, and in her third semester of college. She credits SMHC’s Dr. Marguerite Hogan with saving her life.
Helping More Than the
Visually ImpairedPAWSitive Approach: Guide Dogs of Texas is the only organization of any kind in Texas that is using offenders off the prison grounds to work with animals.
“Guide Dogs of Texas does more than help the visually impaired,” said Aaron Spencer, a puppy raiser with GDTx’s PAWSitive Approach program. “They help change the lives of people like me that have made some poor decisions in their lives.”
San Antonio, TX 78230
ph: (210) 896-6141
anna